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Prepare for the Salesforce Marketing Associate Course
Introduction
Welcome to the Course! (0:45)
Meet Emily (0:45)
Meet Jeremy (0:35)
Quick Note on Course Structure (2:04)
Exam Outline (18:27)
Introduction to Glossary (0:29)
Introduction to Notes (0:21)
Marketing Concepts - 28%
Introductions to Concepts (1:00)
Marketing Channels and Strategies (6:36)
Email Marketing Lifecycle (11:06)
Types of Emails (3:17)
Privacy Law Basics (10:29)
Goals and Metrics (5:13)
Key Terms in Marketing Concepts (3:41)
Question Walkthrough Marketing Concepts (3:52)
Marketing Concepts End of Unit Quiz
Marketing Cloud Engagement Basics - 22%
Marketing Cloud Engagement Basics (1:17)
What is Marketing Cloud Engagement? (4:58)
Key Features in Marketing Cloud Engagement (7:16)
Email Creation Basics in Marketing Cloud Engagement (5:22)
Keys and IDs in Marketing Cloud Engagement (4:50)
Marketing Cloud Engagement Setup Basics (4:45)
Key Terms in Marketing Cloud Engagement Basics (3:51)
Marketing Cloud Engagement Basics Question Walk Through (3:47)
Marketing Cloud Engagement Basics End of Unit Quiz
Email Sending and Journeys - 22%
Introduction to Email Sending and Journeys (0:35)
Journey Builder 101 (4:07)
Components of Journeys (12:15)
Bouncing Emails (6:18)
Subscribers (5:20)
Data Dimensions (2:40)
Key Terms Email Sending and Journeys (4:47)
Practice Question Walkthrough Email Sending and Journeys (4:21)
Email Sending and Journeys End of Unit Quiz
Data Management - 18%
Introduction to Data Management (0:31)
Data Importing (3:07)
Auditing and Cleaning your Data (2:24)
Data Extensions (6:18)
Using Data to Make Decisions (1:59)
Key Terms Data Management (3:40)
Practice Question Walkthrough Data Management (4:01)
Data Management End of Unit Quiz
Reporting and Analytics - 10%
Introduction to Reporting and Analytics (0:29)
Where to Find Reports (1:21)
KPIs in Reporting and Analytics (3:45)
Key Terms Reporting and Analytics (5:32)
Practice Question Walkthrough Reporting and Analytics (2:49)
Reporting and Analytics End of Unit Quiz
Practice Exam
Introduction to Practice Exam (0:37)
Full Practice Exam
Full Practice Exam Answers
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Components of Journeys
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