Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Prepare for the Salesforce Marketing Associate Course
Introduction
Welcome to the Course! (0:45)
Meet Emily (0:45)
Meet Jeremy (0:35)
Quick Note on Course Structure (2:04)
Exam Outline (18:27)
Introduction to Glossary (0:29)
Introduction to Notes (0:21)
Marketing Concepts - 28%
Introductions to Concepts (1:00)
Marketing Channels and Strategies (6:36)
Email Marketing Lifecycle (11:06)
Types of Emails (3:17)
Privacy Law Basics (10:29)
Goals and Metrics (5:13)
Key Terms in Marketing Concepts (3:41)
Question Walkthrough Marketing Concepts (3:52)
Marketing Concepts End of Unit Quiz
Marketing Cloud Engagement Basics - 22%
Marketing Cloud Engagement Basics (1:17)
What is Marketing Cloud Engagement? (4:58)
Key Features in Marketing Cloud Engagement (7:16)
Email Creation Basics in Marketing Cloud Engagement (5:22)
Keys and IDs in Marketing Cloud Engagement (4:50)
Marketing Cloud Engagement Setup Basics (4:45)
Key Terms in Marketing Cloud Engagement Basics (3:51)
Marketing Cloud Engagement Basics Question Walk Through (3:47)
Marketing Cloud Engagement Basics End of Unit Quiz
Email Sending and Journeys - 22%
Introduction to Email Sending and Journeys (0:35)
Journey Builder 101 (4:07)
Components of Journeys (12:15)
Bouncing Emails (6:18)
Subscribers (5:20)
Data Dimensions (2:40)
Key Terms Email Sending and Journeys (4:47)
Practice Question Walkthrough Email Sending and Journeys (4:21)
Email Sending and Journeys End of Unit Quiz
Data Management - 18%
Introduction to Data Management (0:31)
Data Importing (3:07)
Auditing and Cleaning your Data (2:24)
Data Extensions (6:18)
Using Data to Make Decisions (1:59)
Key Terms Data Management (3:40)
Practice Question Walkthrough Data Management (4:01)
Data Management End of Unit Quiz
Reporting and Analytics - 10%
Introduction to Reporting and Analytics (0:29)
Where to Find Reports (1:21)
KPIs in Reporting and Analytics (3:45)
Key Terms Reporting and Analytics (5:32)
Practice Question Walkthrough Reporting and Analytics (2:49)
Reporting and Analytics End of Unit Quiz
Practice Exam
Introduction to Practice Exam (0:37)
Full Practice Exam
Full Practice Exam Answers
Thanks for taking our course!
Thanks for taking the course!
Let's Connect!
Journey Builder 101
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock